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PAW REPORT: Pet influencers on the rise in Singapore

17/01/2022

These days, Singaporean consumers aren't just buying products advertised by good looking influencers or cool AF AI influencers. There’s a new kind of influencer in town, and everyone better watch out or you’ll end up falling head over heels in love with these furry internet sensations- “Pet Influencers!”

Take this adorable fluffy white terrier as an example. This baby made thousands of dollars by endorsing everything, from vacuum cleaners to doggo shoes. This cutie is even represented by a talent agency! Online shopping and pet adoption due to loneliness during the COVID-19 pandemic led to the rise of the “Pet Influencers” trend in Singapore.

Let’s have a look at the top 3 most popular pet influencers in Singapore. 🎉

Yeti 💗 212K followers on Instagram (@littleyetichingching)

She's petite but super cute! Yeti’s nickname is Ching Ching and she loves watermelon. She currently has 212,000 followers on Instagram, more than many of us will ever have!  Her sister Coco occasionally appears on her feed, serving us additional fluff and cuteness. Her goal for this year is to stay healthy and take more walks.

Buncha 💗 104K followers on Instagram (@babybuncha)

According to his bio, Baby Buncha is not just a dog but THE most famous dog in Singapore! He has worked with a variety of big name brands like Sony and Huawei. Buncha also reviews various pet products as a certified petfluencer. If it fits his standards, it's good for all pets out there!

Every post of his receives a large number of likes and views! This superstar also assisted with his father's proposal, and we adore him for it! Follow him for your daily dose of cuteness and the occasional selfies with his parents.

Brossy Meowington 💗 54.2K followers on Instagram (@brossymeowington)

Brossy is a three-year-old Maine Coon. He’s a sassy “Meowdel” [model] as well as a “business meow” [man]. He’s the whole package! But don’t get your hopes up ladies because Brossy is no longer single. He’s in a long-term relationship with a pretty feline named “LucyFurGrey”.

On Brossy’s feed, you’ll find awesome shots with colorful and vibrant backgrounds. When he dresses up, he can pull off any outfit! He’ll make you want to buy whatever he has on!

Don’t forget to follow these superstars on Instagram!

The popularity of Pet Influencers is not limited to Singapore. For many countries around the world, such as the USA, Brazil, the UK, Russia, and Germany, pet influencers are also gaining popularity. The most popular pet influencer in 2021 is Jiff the Pomeranian (@jiffpom), followed by Nala Cat (@nala_cat), and Doug the Pug (@itsdougthepug).

These famous pets have a starting income per job ranging from $10 to $2,500 or more. But the salary of each pet influencer depends on the post or the story they’re telling. There are many factors to consider including the number of followers they have on social media, engagement rate, and content production costs.

So, the take away from all of this is to start taking as many pictures of your pet as you can! Post them all on social media! Who knows, your paw buddy might be the next rising star!

Have a pawtastic day 🐾

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